"Consider a three$-$firm supply chain consisting of a retailer, manufacturer, and supplier. The retailer's demand over an $8-$week period was $110$ units each of the first $2$ weeks, $210$ units each of the second $2$ weeks, $310$ units each of the third $2$ weeks, and $410$ units each of the fourth $2$ weeks. The following table presents the orders placed by each firm in the supply chain. Notice, as is often the case in supply chains due to economies of scale, that total units are the same in each case, but firms further up the supply chain $($away from the retailer$)$ place larger, less frequent, orders." What is the bullwhip measure for? $1.$ retailer $2.$ manufacturer $3.$ supplier More Info