Question
Consider an IMC campaign from the last 3 years that adopted TV and Printadvertisement in their mix of tools and provide answer for the followings:
Discuss the success/failure of the campaign using the 4Cs model and offer suggestions onhow to improve the camping.
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Discuss the 5 success fail ure of the campaign using the 4 Cs model and offer suggestions on how to improve the camping ANS WER 1 The campaign did not ...Get Instant Access to Expert-Tailored Solutions
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Statistical Techniques In Business And Economics
Authors: Douglas Lind, William Marchal
16th Edition
78020522, 978-0078020520
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