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Consider each of the brands below. Identify 2 articles that discuss the firms and industry of the companies below. What type of analytics are discussed

Consider each of the brands below. Identify 2 articles that discuss the firms and industry of the companies below. What type of analytics are discussed in the articles and give a summary of the results? Does each of the companies below have an effective CRM system? Explain some specifics of their CRM system.

Zappos, retailing industry

State Farm, insurance industry

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