Question
Consider how service redesign changes the marketing mix and how a new marketing mix leads to a stronger competitive advantage. You must choose a real-world
Consider how service redesign changes the marketing mix and how a new marketing mix leads to a stronger competitive advantage. You must choose a real-world service of interest.
Business: Netflix Streaming Service
- What specific redesign aspect of the business will you focus on,
- Briefly explain why you have selected the company and the specific redesign issues that you have chosen
Step by Step Solution
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Step: 1
For the Netflix streaming service one specific redesign aspect I would focus on is the user interfac...
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
