Consider Michael Porter's Five Forces Model below and use the enclosed form below the model to evaluate the OCSIP industry in Jamaica based on the case study images provided.

Scale:

1. Rate the level of attractiveness that best represents your assessment of each factor as to their impact using a 5 point scale where:

1= Very Unattractive High

2= Slightly Unattractive

3= Neither Attractive nor Unattractive Neutral

4= Slightly Attractive

5=Very Attractive Low

RIVALRY AMONG THREAT OF NEW ENTRANTS: EXISTING COMPETITORS: THREAT OF NEW Barriers to entry Number of competitors ENTRANTS Economies of scale Diversity of competitors Brand loyalty Industry concentration Capital requirements Industry growth Cumulative experience Quality differences Government policies Brand loyalty Access to distribution channels Barriers to exit Switching costs Switching costs BARGAINING RIVALRY BARGAINING AMONG POWER OF POWER OF SUPPLIERS EXISTING BUYERS COMPETITORS BARGAINING POWER OF SUPPLIERS: BARGAINING POWER OF BUYERS: " Number and size of suppliers Number of customers Uniqueness of each supplier's product Size of each customer order Focal company's ability to substitute Differences between competitors Price sensitivity THREAT OF SUBSTITUTE PRODUCTS: Buyer's ability to substitute Number of substitute products available THREAT OF Buyer's information availability Buyer propensity to substitute SUBSTITUTE . Switching costs Relative price performance of substitute Perceived level of product differentiation PRODUCTS Switching costs Figure 1: Five Forces Model\f\f\f\f\f\f\f