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Consider Mollys Cupcakes (Cupcake War Champion) in downtown Manhattan, New York City. Variable costs for 1 dozen specialty cupcakes is $14 dollars. A dozen cupcakes
- Consider Mollys Cupcakes (Cupcake War Champion) in downtown Manhattan, New York City. Variable costs for 1 dozen specialty cupcakes is $14 dollars. A dozen cupcakes sells for $24 dollars. Her rent for the bakery and front retail shop is $6,000 per month.
- What is the contribution per dozen cupcakes? What is the contribution margin?
- If Mollys Cupcakes sells an average of 50 dozen cupcakes today, what is her total contribution for an average day?
- What is the break-even volume? What is the break-even revenue?
- Molly is considering moving to a new bakery with a new rent of $3,200 but increased cost of making the cupcakes of $16 per dozen. Assume Molly can continue to sell cupcakes at 50 dozen per day (at least), 20 days a month (1000 dozen cupcakes a month).
- Based on the speed (#work days needed) of breaking even, should Molly move? (Hint: Calculate how many days it took her to breakeven at her current location compared to this new location)
- What is her monthly profit at her current location compared to this new proposed location? Molly knows she can at least sell 1000 dozen cupcakes a month with no risk at either location.
- Considering monthly profit and breakeven point together, should Molly move? Why or why not? Justify your choice.
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