Consider Pacific Energy Company and U.S. Bluechips, Inc., both of which reported earnings of $966,000. Without new projects, both firms will continue to generate earnings of $966,000 in perpetuity. Assume that all earnings are paid as dividends and that both firms require a return of 12 percent.

a.

What is the current PE ratio for each company?

b.

Pacific Energy Company has a new project that will generate additional earnings of $116,000 each year in perpetuity. Calculate the new PE ratio of the company.

c.	U.S. Bluechips has a new project that will increase earnings by $216,000 in perpetuity. Calculate the new PE ratio of the firm