Question
Consider Purina Fancy Feast cat food being sold at Walmart to the general public. The B2C marketing mix is as follows: Product: 3lb bag of
Consider Purina Fancy Feast cat food being sold at Walmart to the general public. The B2C marketing mix is as follows: Product: 3lb bag of dry cat food made to taste like filet mignon with ingredients like seafood and shrimp. Price: $7.38/bag Place: Walmart (online and in-stores), but also Amazon, PetSmart, Target, and other grocery retailers. Promotion: Online product pages, sales promotions like coupons, advertising, social media Now consider the B2B purchase situation where Purina sells the Fancy Feast cat food to a retailer like Walmart. Using the B2B buying process as a starting point, describe the marketing mix Purina would offer Walmart. Detail if (and how) each of the 4Ps of this B2B buying situation would be the same or different than the B2C marketing mix and explain why. Please do it short and simple.
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