consider some leading-edge consumer product manufacturers like Procter & Gamble, Gillette, or Coca-Cola.

What major differences would youexpect to findin comparing the marketing strategy patterns employed by these consumer-products companies to those of leading business marketing firms such as Intel, 3M, or Dow Chemical?

Business to business marketing strategy vs business to consumer marketing strategy.

For example the Business to Business hierarchy of values

I am asked to consider marketing strategies for B2C Companies vs B2B compabies