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Consider that a friend has invented a unique and useful new product. This friend, an engineer by profession, understands little about marketing and selling this
Consider that a friend has invented a unique and useful new product. This friend, an engineer by profession, understands little about marketing and selling this new product. She does understand, however, that nothing happens until somebody sells the product. She has asked you to describe the general factors that need to be considered when you market a product.
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