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Consider the case below to answer the question: You are a Marketing Manager working for Sifto Canada, a salt producer based in Canada, with its
Consider the case below to answer the question: You are a Marketing Manager working for Sifto Canada, a salt producer based in Canada, with its primary products being table salt, fine evaporated salt, water conditioning salt, agricultural salt and highway deicing salt. Sifto Canada is now launching a new product, a premium salt for kitchen with vegetable flavors and customer does not need to use extra seasonings like Maggi, for example. Its salt already contains it all. Mention the entire name of the marketing strategy. you are going to adopt for this product. Select one: a. enter in a new market b. product modification X C. convert non customers into customers d. phase out e. skimming
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