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Consider the conditions needed for price discrimination. Now apply these to conditions to the Pink Tax - the fact that women's products are more expensive

Consider the conditions needed for price discrimination. Now apply these to conditions to the Pink Tax - the fact that women's products are more expensive than men's products even when the products are virtually identical. What are the companies trying to achieve? What does this tell us about the willingness to pay for men and women? Why do women tend not to buy the less expensive men's item even when they are identical?

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