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Consider the demand for Fresh Detergent in a future sales period when Enterprise Industries' price for Fresh will be x 1 = 3.81, the average
Consider the demand for Fresh Detergent in a future sales period when Enterprise Industries' price for Fresh will bex1= 3.81, the average price of competitors' similar detergents will bex2= 4.29, and Enterprise Industries' advertising expenditure for Fresh will bex3= 6.80. A 95 percent prediction interval for this demand is given on the following JMP output:
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