Consider the ethics of event marketing. Event marketing--like most marketing--requires creativity and presenting the best possible version or anticipated/ideal outcome of whatever is being sold. Wedding planners and marketers promote wedding events using the best possible photos of previous events. Say, for outdoors events, if an actual outdoor event was stormed on or cold and windy, the marketers would not use photos of that kind wedding. As long as a sunny day is not in a contract, marketing only the beautiful days is not illegal. However, is this ethical or unethical? There is no right or wrong answer. Describe your mindset.