Consider the first four chapters of our course text.

$$ Select one key idea from each chapter that you found particularly interesting,

engaging, surprising, or noteworthy.

$$ Write an essay of $2-3$ pages in which you briefly describe the four key ideas you

selected, citing Weiss.

$$ Explain why the key ideas are compelling, engaging, or otherwise appealing.

$$ Draw connections between these key ideas and your current business

experiences, either as an employee, a manager, or a consumer.Consider the first four chapters of our course text.

$$ Select one key idea from each chapter that you found particularly interesting,

engaging, surprising, or noteworthy.

$$ Write an essay of $2-3$ pages in which you briefly describe the four key ideas you

selected, citing Weiss.

$$ Explain why the key ideas are compelling, engaging, or otherwise appealing.

$$ Draw connections between these key ideas and your current business

experiences, either as an employee, a manager, or a consumer.