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Consider the following conjoint design for fruit juices: Attribute: Price ( b 1 ) Attribute Levels: $ 5.99 $ 9.99 Attribute: Ingredient ( b 2

Consider the following conjoint design for fruit juices:

Attribute: Price(b1)

Attribute Levels: $ 5.99

$ 9.99

Attribute: Ingredient(b2)

Attribute Levels: No added sugar (NS)

Sugar added (SA)

Attribute: Country of Origin(b3)

Attribute Levels: Made in Australia (AUS)

Imported from overseas (IFO)

Fieldwork indicates the following:

  • When ingredient changes from sugar added (SA) to no added sugar (NS) utility increases by 1.2
  • When the country of origin changes from AUS to IFO utility decreases by 1.9
  • When price changes from $5.99 to $9.99 utility decreases by 0.8

Calculate dollar values for added sugar juices and juices imported from overseas.

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