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Consider the following conjoint design for fruit juices: Attribute: Price ( b 1 ) Attribute Levels: $ 5.99 $ 9.99 Attribute: Ingredient ( b 2
Consider the following conjoint design for fruit juices:
Attribute: Price(b1)
Attribute Levels: $ 5.99
$ 9.99
Attribute: Ingredient(b2)
Attribute Levels: No added sugar (NS)
Sugar added (SA)
Attribute: Country of Origin(b3)
Attribute Levels: Made in Australia (AUS)
Imported from overseas (IFO)
Fieldwork indicates the following:
- When ingredient changes from sugar added (SA) to no added sugar (NS) utility increases by 1.2
- When the country of origin changes from AUS to IFO utility decreases by 1.9
- When price changes from $5.99 to $9.99 utility decreases by 0.8
Calculate dollar values for added sugar juices and juices imported from overseas.
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