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Consider the following data: (Click the icon to view the data.) Requirement Compute the customer lifetime value for Customer 421 based on the data above

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Consider the following data: (Click the icon to view the data.) Requirement Compute the customer lifetime value for Customer 421 based on the data above for the first six years of the customer relationship. Costs (C) were incurred to promote customer retention to a rate of 0.7 in years 1 through 6. i Begin by determining the general formula for calculating customer lifetime value (CLV). (Abbreviation not already defined: Cost of capital = i) - Data Table X CLV= 5" (M:- 4) * (retention rate:) t-1 - - Initial acquisition cost (1+i)! Customer 421 $400 Next calculate the discounted net cash flows for each year and in total. (Round all amounts in your calculation to four decimal places, X.XXXX.) Initial acquisition cost n = number of years retained r = retention rate for each of the n years retained Cost of capital M = margin from customer in yeart 0.7 0.1 Discounted net cash flows $ 190.9091 t 1 $260 3 345 Enter any number in the edit fields and then click Check Answer. Z JS SS 1 part remaining Clear All Consider the following data: : (Click the icon to view the data.) Data Table Requirement Compute the customer lifetime value for Customer 421 based on the data above for the first six years of the customer relationship. Costs (C) were $400 6 Initial acquisition cost n = number of years retained r= retention rate for each of the n years retained Cost of capital M = margin from customer in yeart 0.7 0.1 Next calculate the discounted net cash flows for each year and in total. (Round all amounts in your calculation to four decimal places, X.XXXX.) $260 Discounted net cash flows $ 190.9091 t 1 390 Total Enter any number in the edit fields and then click Check Answer 1 part remaining Clear All Print Done Consider the following data: (Click the icon to view the data.) Requirement Compute the customer lifetime value for Customer 421 based on the data above for the first six years of the customer relationship. Costs (C) were incurred to promote customer retention to a rate of 0.7 in years 1 through 6. i Begin by determining the general formula for calculating customer lifetime value (CLV). (Abbreviation not already defined: Cost of capital = i) - Data Table X CLV= 5" (M:- 4) * (retention rate:) t-1 - - Initial acquisition cost (1+i)! Customer 421 $400 Next calculate the discounted net cash flows for each year and in total. (Round all amounts in your calculation to four decimal places, X.XXXX.) Initial acquisition cost n = number of years retained r = retention rate for each of the n years retained Cost of capital M = margin from customer in yeart 0.7 0.1 Discounted net cash flows $ 190.9091 t 1 $260 3 345 Enter any number in the edit fields and then click Check Answer. Z JS SS 1 part remaining Clear All Consider the following data: : (Click the icon to view the data.) Data Table Requirement Compute the customer lifetime value for Customer 421 based on the data above for the first six years of the customer relationship. Costs (C) were $400 6 Initial acquisition cost n = number of years retained r= retention rate for each of the n years retained Cost of capital M = margin from customer in yeart 0.7 0.1 Next calculate the discounted net cash flows for each year and in total. (Round all amounts in your calculation to four decimal places, X.XXXX.) $260 Discounted net cash flows $ 190.9091 t 1 390 Total Enter any number in the edit fields and then click Check Answer 1 part remaining Clear All Print Done

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