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Consider the following data, , for the airline industry for July 2 0 1 8 . Suppose Alaska Air ( ALK ) has 1 2
Consider the following data, for the airline industry for July Suppose Alaska Air ALK has million shares outstanding. Estimate Alaska Air's share value using each of the five
valuation multiples, based on the median valuation multiple of the other seven airlines shown excluding Alaska Air
Calculate Alaska Air's share values using each of the five valuation multiples below: Round the median to two decimal places. Round the share price to the nearest cent. Round the EV and
market cap to the nearest integer.
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