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Consider the following decision tree. This tree illustrates hypothetical payoffs to Goodie Mills (GM) and Quest Oats (Q) if they engage in a price war.

Consider the following decision tree. This tree illustrates hypothetical payoffs to Goodie Mills (GM) and Quest Oats (Q) if they engage in a price war.

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GM, = $3 million/year Cut price QT = $3 million/year Q Cut price No price cut GM, = $10 million/year GM QT = $2 million/year No price cut GM, = $5 million/year QT = $5 million/year

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