Consider the following events: The National Treasury, in the Finance Bill 2022, proposes to increase excise duty on alcoholic beverages. At the same time, The Bar, Hotels and Liquor Traders Association (BAHLITA) said liquor is a luxury that many Kenyans avoided at the height of the pandemic but now they can purchase it and some drinkers are overindulging. Illustrate and explain what effect these changes have on the market of alcoholic beverages.