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Consider the following from the case: Aviram firmly believed in what he called disruptive strategic pricing. On one hand, Mobileye had relatively little direct competition.
Consider the following from the case: Aviram firmly believed in what he called "disruptive strategic pricing". On one hand, Mobileye had relatively little direct competition. With its technological lead, Aviram believed that he could easily charge $100.00 on average for the chip and software. Since analysts estimated that the chips cost roughly 10-13 to produce and software added zero variable cost, the margins would be extraordinarily high, especially for the auto industry. On the other hand, a 100.00 price would translate into about 500 added cost to the consumer, which would limit end-user demand and OEM adoption. In terms of common performance pricing. What kind of advantage would you evaluate MobilEye? Group of answer choices Premium Advantage Dual Advantage Cost Advantage No advantage
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