Consider the following funnel for an e-commerce retail website:

Sessions: 1000

Products in cart: 100

Proceed to checkout: 98

Entered shipping information: 93

Entered payment information: 87

Completed transaction: 85

Where in the funnel should the website administrator focus their efforts to increase the conversion rate? Explain why the above conversion funnel is a problem. Then detail three solutions on how the administrator could correct the conversion problem. (5 points)