Question
Consider the following income statement for a small manufacturer that sells its product via third party retailers. The product sells to end consumers for $150.00(retail
Consider the following income statement for a small manufacturer that sells its product via third party retailers. The product sells to end consumers for $150.00(retail price) well the retailers take out 40% margin on selling price.
A) in 2020 what is the products you need contribution margin in $? B)in 2021 while revenue is expected to increase due to an increase in retail price new retail price (i.e., new retail price is $157.00); variable costs are also expected to see a substantial increase=decrease in overall profit compared to 2020. If retail margin % remains the same in 2021, how many units of product will the company have to sell in 2021 in order to achieve the same profits as in the previous year (i.e.,$747,630)? C)compared to the projected number of units sold in 2021 which is expected to yield a profit of 493, 025, how many additional units would they have to sell in order to achieve the same profit as in the previous year?
2020 ($) 2021 (expected $) Revenue 9,585,000 10,064,000 Variable Costs Raw materials 4,715,820 5,253,538 Production 747,630 785,012 Distribution 958,500 1,006,425 Fixed Costs Overhead expenses 277.965 272.000 Wages 843,480 896,000 Marketing 1,293,975 1,358,000 Profit 747.630 493,025 a) In 2020, what is the product's unit contribution margin (in $) ? (6 points) b) In 2021, while revenue is expected to increase due to an increase in retail price (i.e., new retail price is $157.00); variable costs are also expected to see a substantial increase = decrease in overall profit compared to 2020. If retail margin % remains the same in 2021, how many units of product will the company have to sell in 2021 in order to achieve the same profit as in the previous year (i.e., $747,630)? (5 points) c) Compared to the projected number of units sold in 2021 which is expected to yield a profit of $493,025, how many additional units would they have to sell in order to achieve the same profit as in the previous year? (2 points)
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