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Consider the following information for the company: Expected market size (units) 750,000 Expected market share 20% Expected CM per unit $25 Actual market size (units)
Consider the following information for the company:
Expected market size (units) | 750,000 |
Expected market share | 20% |
Expected CM per unit | $25 |
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Actual market size (units) | 720,000 |
Actual units sold | 172,800 |
Actual CM per unit | $23 |
a) Calculate the following variances:
Market size variance
Market share variance
Flexible budget variance (impact of CM per unit)
b) What do these variances tell us about HURs performance?
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