Consider the following magazine media schedule as you answer the questions below.

Magazine	Readers/Issue	Rating*	Unduplicated**
A	50,000	5	35,000
B	40,000	4	20,000
C	20,000	2	11,000

* Target population: 100,000
** those who did not read either of the other two magazines


Seventy percent of Magazine A's readers are part of the target market for a certain advertiser. This percentage represents Magazine A's ________ for this advertiser.

Select one:

A. gross ratings points

B. targeted reach

C. average frequency

D. effective frequency

E. average reach