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Consider the following price promotion scenario where all three periods are of the same duration ( 1 week) ( 20 marks) i. Based only on
Consider the following price promotion scenario where all three periods are of the same duration ( 1 week) ( 20 marks) i. Based only on the information contained in the above table calculate the net contribution to profit and evaluate whether the price promotion is profitable. ii. Will your answer to part (i) change if the brand's market share increases to 4% in the immediated post promotion period? Justify your answer. Consider the following price promotion scenario where all three periods are of the same duration ( 1 week) ( 20 marks) i. Based only on the information contained in the above table calculate the net contribution to profit and evaluate whether the price promotion is profitable. ii. Will your answer to part (i) change if the brand's market share increases to 4% in the immediated post promotion period? Justify your
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