Consider the following scenario:

Imagine you hold a management role for a company that distributes candy in several markets overseas. It is your job to decide on a reliable process to choose a new potential market for the company to expand. The COO has tasked you with developing a process for making the decisions. Where do you start? Do you put together a team? What leadership roles would be on the team? What type of decision-making process seems appropriate for this type of project.

Please provide your references and links