Consider the following scenario/situation: Levi's is marketing its "Levi's 501" with the frequent use of sales promotions (e.g., Promotional period 1). The company then decides to launch a new brand of jeans - called "Levi's 505 ". During the launch phase for the second brand of jeans, a number of promotional activities are used (Promotional period 2). Please examine the market share curves for both brands of jeans and answer the three questions that follow. a). In a few brief sentences, explain if the first promotional effort (promotion period 1) for Levi's 501 can be considered a successful promotion. Please justify and explain why? (20 points) b) Go back to the Levi's case above: in a few brief sentences, explain if the second promotional effort (promotion period 2) that was used to launch Levi's 505 is a successful promotion or not? Why? (20 points) c) Do you think companies will benefit from introducing new brands that are similar? Explain why. (10 points)