Consider the following situation: Olipop wants to start selling its relatively new product at Safeway. They know the competition is strong, as many other soda options are already offered at the retailer. Olipop sets the temporary, initial price at $1.50, which is lower than what it offers other retail partners. Which one pricing strategy is the company using?

a. Everyday Low Pricing

b. High/Low Pricing

c. Penetration Pricing

d. Price Skimming

Explain your answer using course concepts:

Which one of the following retailers would be the best fit for this product?

a. Walmart a full-line discount supercenter

b. 24-Hour Fitness a gym/fitness center with retail products

c. GNC a category vitamin/supplement specialist

d. Whole Foods a specialty grocery store

Explain your answer using course concepts:

See the integrated marketing communication below. Which one of the goals from the AIDA model is this communication attempting to accomplish?

a. Awareness

a. Interest

b. Desire

c. Action

Explain your answer using course concepts:

Refer to the Using the Diffusion of Innovation Theory in the textbook. Which one of the four factors that affect new product adoption would most likely impact adoption of this product? (Highlight one answer)

1. Relative Advantage
2. Compatibility
3. Observability
4. Complexity and Trialability

Explain your answer using course concepts: