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Consider the following situation, you are a division manager for Poole Inc. Your annual pay raises are based on your division's return on investment ROI),

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Consider the following situation, you are a division manager for Poole Inc. Your annual pay raises are based on your division's return on investment ROI), which has averaged 20% each of the last three years. You have been presented with a possible capta budgeting project that would require a $3,600,000 investment in equipment with a useful life of five years and no salvage value. Poole Inc has a discount rate of 16%. The project would provide net operating income each year for five years as follows: Sales 3,500,000 1,640,000 1,860,000 Variable expenses Contribution margin Fixed expenses: Advertising, salaries, and other fixed out-of pocket costs Depreciation 710,000 720,000 Total fixed expenses Net operating income 1,430,000 430,000 Required: 1 What is the project's NPV? 2 What is the project's simple rate of return? 3 Taking into consideration the project's NPV, would the company want you to pursue this investment opportunity? Why? 4 Taking into consideration your average ROl and the project's simple rate of return, would you want pursue this investment opportunity? Why

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