Consider the following strategic options for Scouts Canada:

1. increase the membership fee by 70% so that it covers general administration expenses
2. increase membership by about 70% (from 14,000 to 24,000) so that the associated membership fees not only cover expenses but also achieve economies of scale
3. increase fees charged for the utilization of camps and activity centres
4. cut operating expenses and increase marginal revenue by adding new products and services or reposition existing services

Which would you recommend to the board? Explain your conclusion in three sentences or less.