Consider the following three currency pairs: AUD/CNY, AUD/USD and EUR/AUD, where AUD stands for the Australian dollar, CNY is the Chinese currency Yuan, EUR refers to euro, and USD for the US dollar.

Advanced Power Pty Ltd has been manufacturing Australias largest range of portable power generators under the Advanced Power brand for over 20 years. It exports portable and commercial generators and control systems to Italy but the recent strong AUD against the euro hurts their sales in Italy. In the Italian market, Advanced Power faces competition from the Germany and French portable generators makers, whose operating currencies are the euro. What kind of measures would you recommend so that Advanced Power Pty Ltd can maintain its overall market share, and in particular, its market share in Italy.