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Consider the following two statements and then choose the answer that best applies: Statement 1: A tactical action or a tactical response is a market-based
Consider the following two statements and then choose the answer that best applies: Statement 1: A tactical action or a tactical response is a market-based move that involves a significant commitment of organizational resources and is difficult to implement and reverse. Statement 2: A strategic action or a strategic response is a market-based move that firms take to fine-tune a strategy; these actions and responses involve fewer resources and are relatively easy to implement and reverse. Group of answer choices Only statement 2 is true Neither statement is true Only statement 1 is true Both statements are true
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