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Consider the global market for hops. Most of the world's production (80%) occurs in the US and Germany with the remaining volume scattered throughout the

Consider the global market for hops. Most of the world's production (80%) occurs in the US and Germany with the remaining volume scattered throughout the rest of the world[1]. For each of the three scenarios below: (i) classify the scenario as a "supply shock" or as a "demand shock," (ii) indicate whether this shock will make the equilibrium price move higher or lower, and (iii) indicate whether this shock will make the new equilibrium quantity increase or decrease.

  1. Consumer preferences in beer moves away from very hoppy varieties like IPAs and towards less hoppy varieties like stouts and porters.
  2. Hop Latent Virus unexpectedly surges throughout Europe and North American Hop orchards.
  3. The price of red raspberries triples due to permanent changes in consumer tastes in several large developing countries.

Note: Washington State produces 70% of America's hops and 90% of its red raspberries.

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