Consider the initiation of a new digital business or the conversion of a traditional one in SubSaharan Africa (you may assume any existing traditional business for conversion). Consider also that you are called upon as an MIS professional to partake in the digital business initiation or conversion.

Develop a digital business (initiation or conversion) proposal that will inform the Chief Executive Officer about how to accomplish this digital business venture. In particular, your proposal should provide detailed information about the application of digital technology and media to gain or improve competitiveness through the optimization of internal and external processes.

Your proposal should present an analysis of the following, drawing upon relevant literature:

Online market

Digital infrastructure

Electronic environment

Business Strategy

Supply Chain