Consider the Maersk case. Please answer the following questions.

(a) Is Maersk's social media (their platforms, content, followers, and overall usage) consistent with where they want to go? In other words, is Maersk using its social media platforms to the best of their abilities given their desired strategies and goals?

(b) Is all social media the same? How are they leveraged differently?

(c) What have they done right?

(d) How do you judge "success"?

(e) Would "success" be different in a B2C vs. B2B situation?

(f) What are some applications of this case to your context (i.e., how do the ideas in this case apply to your own life)? This could relate to social media specifically and/or thinking about what metrics are really important and then trying to meet them. Feel free to provide other applications.