Consider the market for higher education and segment higher education into its many parts, then consider who is the target customer for each product and then consider how you would position the product to satisfy the consumer. For example, a bachelor's degree is one market, but you can then segment this into the number of majors. We could also consider higher education and then segment it into certificates, associates, bachelors, and then even things like vocational education and cosmetology school, truck driver school, etc. Have fun with this discussion question and think of all the different segments, targeted customers and how you would position these offerings ?