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Consider the marketing research funnel that we use in various places in the class. Which is most correct: Descriptive research precedes exploratory research Exploratory research
Consider the marketing research funnel that we use in various places in the class. Which is most correct:
Descriptive research precedes exploratory research
Exploratory research precedes secondary data collection
Causal research precedes descriptive research
Exploratory research precedes causal research
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