Consider the potential opportunity for growing high end, luxury car sales.

Think about changing consumer tastes, the growth in green technologies/hybrids/electric vehicles, the growing wealth of the top 5% of the population, and the content in the short piece above.Overall, for Rolls Royce, is there a good opportunity for them to invest and sell an exclusive electric car?For this assignment, answer the following questions with respect to the question above:

1. Does a luxury electric car make sense for Rolls Royce to invest in over the next year? Why or why not?

2. Prepare a Porters Five Forces Model analysis for Rolls Royce. Describe the Five Forces rivals, new entrants, substitutes, suppliers, buyers as Strong, Weak, or Moderate and explain why you identify each Force as you do. Your explanation should be 2-4 sentences it does not need to be long.

3. No matter whether you think Rolls Royce should or should not invest in a luxury model. What price range would set for the vehicle and how many cars would you expect to sell in the first and second years after the vehicle is released?