Consider the print ad for Coca Cola below, which was part of their 2009 "Open Happiness" campaign. Referring to the attention and perception techniques discussed in lesson 3, identify one attention and one perception technique used in the ad. #openhappiness International Day of Happiness Coca-Cola Question 2. Brand extensions The Beats brand, which is known for its headphones and speakers, is considering extending into a new product category. They are considering two options: Wearables (fitness trackers, smartwatches) Home appliances (smart refrigerators, air purifiers) Which of the two options would you recommend? Why? Explain your decision referring to the criteria for successful brand extensions discussed in class. Question 3: Attitudes According to the Theory of Reasoned Action (TORA), what is the relationship between an individual's attitude, subjective norm, and intention towards recycling? Choose one element of the TORA model, as applied to this case, and explain how you might encourage people to recycle more.