Question
Consider the production and sale of computer software. (a) What is there about software such as Microsoft Office that results in a falling LRAC curve
Consider the production and sale of computer software.
(a) What is there about software such as Microsoft Office that results in a falling LRAC curve with respect to its production?
(b) How is this related to "first mover" advantage?
(c) How does it explain why, for many kinds of popular software such as Office or Quicken, only one or two or three producers exist?
Please cite your sources if you have any!
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Managerial Economics and Organizational Architecture
Authors: James Brickley, Clifford W. Smith Jr., Jerold Zimmerman
6th edition
73523143, 73523149, 978-0073523149
