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Consider the profitability of two fictitious hotels which generate the same gross rooms revenue per night (yield). The first fictitious hotel charges higher rates but
Consider the profitability of two fictitious hotels which generate the same gross rooms revenue per night (yield). The first fictitious hotel charges higher rates but attains lower occupancy. The second fictitious hotel charges lower rates but attains higher occupancy. Discuss the merits of each hotel, assuming you were (a) the manager of a budget economy property, (b) the manager of a commercial convention property, or (c) the manager of an upscale resort property.
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