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Consider the RFM model, you have a customer with the characteristics outlined below, which RFM category would they be assigned to A customer who decided
Consider the RFM model, you have a customer with the characteristics outlined below, which RFM category would they be assigned to
A customer who decided to try a new grocery store for the first time and made a small purchase. The customer has a very low income.
Question options:
LLL
HLL
LHL
LHH
HHH
LLH
None of the other answers are would apply because of the income level
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Modern Database Management
Authors: Fred R. McFadden, Jeffrey Slater, Mary B. Prescott
5th Edition
0805360549, 978-0805360547
