Consider the role of new research in advancing the field of cognitive psychology. Applying research to new populations or taking a specific research methodology and applying it in a new way are strategies that can be used to develop new research questions and keep the field growing and evolving. As an example, clinical psychologists have applied the Stroop effect to the study of emotion. An emotional Stroop test involves measuring reaction time in naming the font color of words, but words are either emotionally neutral (like tree or plate) or emotional (murder or death). People with certain mental health issues, like major depression, show a more pronounced emotional Stroop effect.

• Can you think of a different way to apply the Stroop test?