Question
Consider the rush of western firms into emerging markets to launch their franchise systems. If you were planning to launch your company's restaurant franchise in
Consider the rush of western firms into emerging markets to launch their franchise systems. If you were planning to launch your company's restaurant franchise in an emerging market, what factors might need special considerations?
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International Business
Authors: Simon Collinson, Rajneesh Narula, Alan M. Rugman
8th Edition
1292274158, 9781292274157
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