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Consider the table below, showing 1s where a given shopper purchased a given product, and 0 otherwise. Product A Product B Product C Product D
Consider the table below, showing 1s where a given shopper purchased a given product, and 0 otherwise. Product A Product B Product C Product D Product E Product F 1 1 1 1 0 0 1 1 1 1 1 0 0 1 0 0 0 0 1 0 1 o o 0 Shopper 1 Shopper 2 Shopper 3 Shopper 4 Shopper 5 Shopper 6 Shopper 7 Shopper 8 Shopper 9 1 O 1 1 1 0 1 1 1 o 1 1 1 1 0 1 0 0 0 1 1 0 0 0 1 1 0 0 1 1 Consider the rule "Shoppers who purchased products A and B also purchase product D." What is the lift ratio for this rule? Round your answer to the nearest 0.01
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