Consider the textbook's definition of Customer Service, is it in line with your personal definition of Customer
Question:
Consider the textbook's definition of Customer Service, is it in line with your personal definition of Customer Service? Based on your definition of Customer Service, describe a company that you think does a poor job with customer service. Explain why you think the customer service strategy is ineffective?
Textbook Definition of Customer Service:
For the purposes of this text, we will define customer service as the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies their identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business. By doing these things, organizations can truly become customer-focused organizations
Provide a reference