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Consider the type of research that grounded theorists do . What sort of research technique would a grounded theorist recommend doing regarding a communication research
Consider the type of research that grounded theorists do What sort of research technique would a grounded theorist recommend doing regarding a communication research issue?
A Inductive methodology: You take a series of specific examples of a communication process and from those you construct a grand overarching theory.
B Deductive methodology: You take a grand overarching theory and, by testing individual examples of variations to that theory, you can add to that theory or create an entirely new theory based on the exceptions to the grand overarching theory you're testing.
C Focus group methodology: This method can take products a client is trying to market and obtain consumer reaction to those products.
D Survey methodology: By surveying consumers of products, you can determining consumer preference and, in so doing, create overarching theories about consumer preference.
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