Consider the type of video ad you would recommend the company to create for the product.

What is your product? Hatch Restore Alarm

Who is the target market for your video ad? Be specific.

What would your video ad include? Be specific.

Make the following decisions regarding the ad and share your rationale for each decision in the discussion.

Should you use a one-sided or two-sided message?

What should your copy say?

What images would you use?

What is the order of the presentation of the value proposition or messaging? What type of advertising appeal would you use?