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Consider the U . S . passenger airline industry through the lens of the Five Forces model. The industry, composed of many similar airlines, requires

Consider the U.S. passenger airline industry through the lens of the Five Forces model. The industry, composed of many similar airlines, requires high fixed costs and is experiencing relatively low growth.
Based on this information, rivalry among existing firms will tend to be . All else equal, this implies that the airline industry is attractive to enter.

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